When a brand's legal team asks how an AI-generated campaign was made — which tools, which rights, whose likeness — the agency that made it often has no structured answer. SI8 is the independent third party that reviews the evidence and issues a commercial assurance opinion both sides can rely on.
A brand's legal team decides AI-generated creative needs documentation before approval. That requirement flows downhill to the agency that produced it. SI8 serves both ends of that handoff — with the same independent assessment.
Your AI campaign is finished and good. Then the client's legal team asks where the content came from and what rights you hold — and you've never had to document this before. A held-up campaign is the last thing you need.
The agency's own word that their AI content is clean isn't assurance — it's self-attestation. You need an independent party to review the rights chain, the licensing, and the likeness exposure, and to tell you plainly what the evidence does and doesn't support.
Standards like C2PA and tools like Adobe Content Credentials establish technical provenance — a cryptographic record of an asset's origin and history. That's necessary, and SI8 builds on it. But it answers a different question than the one a commercial team actually needs answered.
Records origin, tools, and edit history. Verifiable, automated, and increasingly standard. It establishes technical trust in the file.
An independent human review of the whole evidence picture — licensing, IP, likeness, authorship — producing a considered opinion on commercial readiness. It establishes commercial trust in the decision.
Every SI8 Commercial Assurance Assessment starts with an independent viewing of the content itself — before reading the submitter's declarations — and then reviews the submitted evidence against a fixed set of controls. The result is a structured report a legal, procurement, or executive reader can act on.
Who is responsible for the work, and is that accountability documented.
Whether the AI tools and assets used carry commercial usage rights.
The nature and evidence of meaningful human direction over the work.
Whether external intellectual property appears, and how it's cleared.
Real or synthetic people, and the consent or documentation behind them.
The integrity and traceability of the production and generation record.
Whether the submitted evidence is complete, consistent, and reliable.
A single assurance outcome, with every gap and its commercial impact stated plainly.
SI8 watches the content and reviews the evidence separately from the team that made it. Independence is the point.
Findings rest on documented evidence. Where evidence is missing, that absence is recorded and its commercial impact assessed.
A structured Assessment Report, written for a legal or procurement reader — outcome, findings, residual risks, next steps.
From August 2026, transparency obligations under Article 50 change what agencies and brands need to think about for AI content. But the rules split responsibility between the AI provider and the deployer, and much of what counts as sufficient is still settling. Not all AI content even triggers a duty.
How SI8 helps — and where it stops. SI8 helps you understand which of your content actually falls under the obligation, and produces the independent evidence trail — human contribution, rights, provenance — that supports your position. SI8 does not apply your on-screen disclosure for you, and does not give legal advice. Your labeling obligations remain yours; we give your legal team verified evidence to work from.
SI8 produces an independent opinion designed to support a real commercial decision — the kind a brand legal team, procurement lead, or executive producer can put in a file and rely on.
A full, control-by-control review across all seven domains, conducted independently of the production team.
One deliverable produced as part of the Commercial Assurance Assessment. A structured PDF documenting the assessment outcome, evidence reviewed, findings, residual risks, and recommended next steps.
A cryptographically signed provenance credential and a Public Assessment Record, built on the C2PA open standard and a Trust List provenance provider. In development now.
An assurance opinion is only trustworthy if its limits are explicit. These aren't fine print — they're the boundaries that make the opinion mean something.
Not legal advice, and not a legal opinion on copyright, trademark, or any other right.
Not a guarantee of any litigation outcome or of copyright ownership.
Not a substitute for your own counsel — it's evidence your counsel can rely on.
Not a compliance certification. Your regulatory obligations remain yours.
Not a claim beyond the evidence submitted at the time of assessment.
Not a pass/fail stamp — it's a considered opinion, with every gap disclosed.
SI8 was built by a founder whose background sits exactly where this problem lives: enterprise B2B sales — the work of earning trust from skeptical, high-stakes buyers — and line producing on independent film, where rights, chain of title, and production documentation are the daily material of getting a project cleared for release.
That combination is the point. Assessing whether AI-generated commercial content is ready to deploy requires understanding both the commercial-assurance posture a legal team needs and the production reality of how the work actually gets made. SI8's methodology is written from both sides of that.
SI8 is taking on a small number of founding assessments now. Tell us about the work you need reviewed and we'll walk you through what an assessment covers.
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